SEO - Be a SEO expert - Free SEO tips
Very important part of the HTML code of your web page is
META TAGS.
They are read by the search engines but are not displayed as a part of
your web page design. Adding specific keywords that can be read by
search engines and that show relevance to your site is one of the main
components of getting higher in rankings. To do this, go to your page
source and at the top, add in a Meta title and 1- 3 headers.
Though
Meta description tags are not a major factor search engines consider
when ranking sites, they should not be left off the page. Both the Meta
keywords tag and the Meta description tag contribute to your search
engine ranking. Writing
Meta descriptions into your HTML code or website with the right
keywords helps search engines and your potential target market to
recognize who you are.
3. Keywords
The
keywords that are used on your site are added in to create recognition
of what your site is about and makes you ‘searchable’ with specific
words. Before
adding in keywords, make sure that you look at the topic of your site
and what competitors use. You want to mix in unique words, as well as
ones that show your specialized topic, as this will be used when
potential customers are looking for you.
4. Submit to Search Engines
An
overlooked and invaluable way to get your search engine rankings up
begin with submitting your website to search engine categories. Make
sure that you take your URL and manually or automatically list it in
areas such as Google, Yahoo! and MSN, then find specific search engines
for your region or by category.
5. Blogs
Blogs, or web logs, allow you to add content to a moving
platform. You can use this not only to add information about your
expertise, but can create a link to your website. The more activity you
have on this, such as through links and comment responses, the more you
will get noticed.
6. Directories
There are hundreds of directories and listing areas where
you can list your URL or place ads about your website and products. Some
of these are used directly for shopping, while others consist of basic
URL links by category.
7. Social media networking
The latest tools in technology are linked to social media networking. You
can use places such as Linked In, Face book, Twitter or other social
areas to connect to others directly. Within each site are specific areas
where you can place ads, connections, links and other sources that
connect you directly to those interested in your expertise or products.
8. SEO article marketing
Writing and distributing articles to article directories is
an effective way to promote your website. You will want to write about
your areas of expertise and connect this to your website through article
directories.
